Magazine: Bless you!

People are most likely to catch a cold in the October-April period – this is the high season for OTC cough and cold remedies. Judit Török, sales director of Naturprodukt Kft. told our magazine that most manufacturers are trying to offer products that are easy to portion. Her company has been the distributor of anti-cold product line Dr. Theiss for more than 20 years, which consists of traditional herbal remedies, medicinal products and dietary supplements. Online sales of vitamins and dietary supplements are growing year after year. Dr. Theiss’ brand building activity is now carried out on various advertising platforms of pharmacy chains and in the promotional leaflets of drugstore chains. About a year ago Additiva hot drinks were added to the Naturprodukt portfolio. These instant drinks come in powder format and they contain vitamin C, zinc and vitamin D. Against coughing Dr. Theiss recommends its ribwort plaintain drops, while the season’s new product is Zirkulin Husten pastilles, a dietary supplement that contains ribwort plaintain extract, zinc and propolis.