Magazine: CBA: the rebranding of premium stores has started

For CBA 2014 was about opening more Príma stores (e.g. Szeged Nova Príma, Mágnáskert Príma) and focusing on the high quality of service. Thanks to an MVM Partner agreement Príma stores are supplied with green electricity. 2014 was also a very important year in reviewing the retail chain’s private label assortment. These are high quality products – sold under fantasy names – made under CBA’s supervision throughout the process. In the field of corporate social responsibility CBA has many programmes. From these the most successful is ‘Make an ill child’s dream come true’. CBA is actively cooperating with suppliers too, for instance they support young mothers through P&G’s Pampers brand.

Baldauf László
elnök
CBA