Magazine: Business Breakfast – Optimism on the boat

Spoon Café was the venue of PwC Hungary’s exclusive business breakfast (held in cooperation with Trade magazin, Chain Bridge Club and the Brand Association) on 16 May, where the main topic was the findings of PwC’s first Hungary CEO survey about the retail and consumption sector. PwC conducted its Global CEO Survey for the 15th time in 2011, interviewing 1,300 CEOs in 60 countries; this year was the first that 70 Hungarian CEOs from 9 sectors also took part in the survey. 47 percent of them think that their companies will generate profit in the short term (international ratio: 84 percent), while in the medium or long term 78 percent of them was optimistic (international ratio: 89 percent).

Biczó – partner at PwC – welcomed participants and told that he thinks CEOs trust their strategies and the power of innovation: 80 percent of Hungarian CEOs don’t intend to change their strategies (international ratio: 44 percent).
In Hungary 63 percent of CEOs think changes in economic legislation will constitute a risk (international ratio: 41 percent) in the next 12 months. The majority of them would like to increase their revenues and market share; other priorities include training of workforce and improving profitability. As for how to generate growth, the introduction of new products and services, plus improving already existing market shares are in the centre of CEOs’ attention. Mr Biczó emphasised that the survey was conducted in cooperation with the Confederation of Hungarian Employers and Industrialists and they are also communicating the results together.