Magazine: Borháló sets eyes on the Horeca segment 2.

Borháló (Wine Network) is a successful franchise network with a unique concept: they sell high quality Hungarian wines in bulk. In the last few months Borháló developed a concept for the Horeca segment and our magazine interviewed Márton Elek, the company’s marketing and business strategy manager about this. We learned that at the moment 45 Borháló partners operate 50 shops all over Hungary. The company’s plan is to integrate about 100 Horeca units into the system in 2015. Borháló has already signed an agreement with a strategic partner who has a nationwide sales network active in the sector. Thanks to this Borháló’s Horeca offers can reach about 2,000 partners now. The partner’s sales reps get in touch with restaurant owners and it will be Borháló who supplies them with wine.