NIVEA celebrates its 100 anniversary with a limited series product

The Nivea brand is 100 years old. This is for the manufacturer Beiersdorf a reason to celebrate. Were it not for concerns over a takeover of the Hamburg group.

Live concert with an international superstar, “it says in the program. But now is leaked, who next Monday, by 18 clock occurs, the theater of the cruise liner My Ship “in the Hamburg port:? Rihanna. The American pop girl will sing five songs – and once again vanish from board. How much, Beiersdorf can cost this little show is not known. It’ll be a proud sum. But the opportunity is large enough to show off. Nivea’s birthday.
100 years old, the skin care brand. It is the core product of the more elderly, Beiersdorf Group in Hamburg and will provide future whose independence. This requires still a lot of effort and care – and the backing of billionaire Herz family. It retains its majority stake in Beiersdorf? Or succumb to the Hamburg merchant clan one day, but the wooing of the big competitors Procter & Gamble? If Rihanna smells on Monday at the scene after a blend of bergamot, orange, lavender, rose, lilac and lily of the valley, it has been applied Nivea.