Mondelēz To Launch Limited-Edition Selena Gomez Oreo Cookies

Selena Gomez with the Limited Edition Selena Gomez OREO Cookies.

The iconic American actor and singer worked closely with the Oreo brand to develop a one-of-a-kind sweet-and-spiced flavour combination, inspired by her favourite childhood drink, horchata.

The cookies, sandwiched between two chocolate- and cinnamon-flavoured wafers, feature a layer of chocolate- and cinnamon-flavoured creme on top of a layer of sweetened condensed milk-flavoured creme with cinnamon sugar inclusions.

‘A Full-Circle Moment’

Gomez stated, “Making my own Oreo cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment.

“I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavour gives it this horchata feel, and I’m excited for my fans to try it.”

Gomez has also personalised the cookies with six unique embossed designs with her fans in mind, including one that spells out ‘Selenators’.

The limited-edition cookies also include an exclusive cookie – found in approximately every three packs – featuring Selena’s classic signature.

This is the first time that the Oreo brand has put an autograph on an Oreo cookie, Mondelēz noted.

“Tapping into Selena’s world – her cultural roots, her loyal fan base, her musical journey – propels the Oreo brand’s cultural relevance and playful personality to new heights,” said Michelle Deignan, vice-president of Oreo US.

“The Oreo brand is constantly discovering new parts of itself through creative and unexpected innovations. This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry.”

Each of the Limited Edition Selena Gomez OREO Cookies feature 1 of 6 unique embossments designed with Selenators in mind.

Roll-Out Plan

The cookies will be available for pre-sale in the US, starting on 2 June, at www.oreo.com/unwrapthecollab.

The cookies will be rolled out on retailer’s shelves nationwide from 9 June.

The Oreo brand will also donate to the Rare Impact Fund, founded by Gomez in 2020, to increase access to mental-health services and education for young people around the world.