Lidl Serbia Unveils New Private Label Brand To Promote Local

Lidl Serbia has rolled out a new private label brand, S ljubavlju, domaće (With love, local), consisting of about 80 SKUs sourced from local producers.

As well as proudly boasting Serbian origin, the new product range is high in quality, according to the retailer.

Presenting the new brand, Lidl Serbia chief executive Tomislav Šapina pointed out that the retailer has invested around €390 million in its operations since arriving in the country.

According to Šapina, the new private label range is in line with Lidl Serbia’s commitment to increase its investment in the domestic economy.

ESM