Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products. These codes can be used for participating in an exciting bidding game on the Internet, with 80 different types of gifts available. Gifts will be handed over by hostesses in 14 Tesco stores. The campaign will also be supported by TV ads, online banners and a virus movie.