Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory

Green Factory is one of the best-know food producers in the region, processing fresh vegetables, making salads and manufacturing related convenience products (e.g. salad bowls). With its well-known brands, including Fit&Easy and Primavega, the company is a big market player and a strategic partner of McDonald’s, plus a supplier of all the major retail and HoReCa chains in the  region.

Artur Rytel
CEO and chairman
of the board
Green Holding

“Working with Eisberg’s experienced and committed team, we will build a more innovative and competitive organisation”,

told Artur Rytel, CEO and chairman of the board at Green Holding.

Gyula Pál
managing director
Eisberg Hungary

“Following this acquisition, Eisberg’s goal is to become the region’s market leader in salads, while our commitment to quality, freshness and responsible nutrition  remains unchanged”,

emphasised Gyula Pál, managing director of Eisberg Hungary Kft.

Thanks to vertical integration, Green Factory guarantees that shoppers get fresh, high-quality products, which meet consumer needs and customer expectations. (x)