Carrefour Completes Acquisition Of Cora In Romania
Carrefour has completed the acquisition of all activities of the Cora brand in Romania.
The deal will see Carrefour taking over 10 hypermarkets and nine convenience stores and integrating more than 2,000 Cora workers in Romania, the retailer said in a statement.
The closing of the transaction marks the exit of Louis Delhaize from the Romanian market.
The transaction, announced in April this year, was approved by Romania’s Competition Council at the end of October.
Carrefour Romania plans to commence the rebranding of the acquired hypermarkets and convenience stores around the end of this year. It hopes to complete the project by the end of 2024.
The retailer added that the hypermarkets will remain open as much as possible during the rebranding, while convenience stores will be closed for a short period to switch to the Carrefour Express format.
It will also launch the Cora devine Carrefour (Cora becomes Carrefour) campaign to create awareness among consumers about new offers and benefits.
With the acquisition of Cora, Carrefour’s store network exceeds 430 in Romania, the retailer added.
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