Juice in small bottles for stylish service

We can enjoy am abundance of fruit juices in bars and restaurants nowadays. In better places, 0,2 or 0,33 litre bottles are served and opened in front of the guest. There are significant differences between the structure of this category in the retail market and in HoReCa. Unlike in Western Europe, the 1 litre size is still the most popular version in the Hungarian HoReCa business, holding a 60 per cent market share – says Ágnes Szokody, marketing manager of Sió-Eckes Kft. Sió-Eckes Kft has a 50 per cent market share in the HoReCa market. This year, the appearance of Sió bottles will become more modern. This will adhere to the design of Sió glasses. The new bottles will be used primarily in the top segment of the HoReCa market, for a wide range of flavours. These are the trendy places, where service is just as important as the brands served. Coca-Cola Magyarország also has a wide range of products to offer for the HoReCa market. Cappy fruit juices and nectars will be sold in 0,2 litre returnable bottles, in thirteen flavours, while four flavours will be available in 0,33 litre bottles. – Cappy fruit juices were introduced in 2002. It has continuously been gaining popularity ever since and it has become the market leader among bottled products in the HoReCa segment – says Ibolya Szabó from Coca-Cola. Appropriate temperature and service are of extreme importance in the HoReCa business, which explains why bottles are preferred. Coca-Cola has started a customer incentive program for partners selling small size bottles, as small bottles are the dominant trend now. The assortment of Pago is also very colourful. They have thirteen flavours in 0,2 litre disposable bottles, with Pink Grapefruit added to this range in April. This flavour is absent from the product range offered by their competitors. – We sell four flavours in 0,75 litre PET bottles. This had only been sold to some hotels so far, but we intend to promote this product to a wider range of clients. We also intend to introduce different sizes in the future – says Zsófia Buday, brand and PR manager of Törley Pezsgőpincészet. At the moment, six flavours belong to the 100 per cent fruit content category, which is an expanding segment. Pago is also linked to promotions of other brands of Törley Pezsgőpincészet Kft, like Törley champagnes, Campari and Wodka Gorbatschow. – Top Joy juices in one litre boxes and 0,25 litre bottles are also very popular, while our spicy tomato juice is a real speciality – says Zsolt Purmann, sales manager of Maspex Olympos Kft. TopJoy Fitness products are popular in gyms, since they are low calorie products, rich in minerals .Kubu, is the market leader fruit drink in the children’s segment. Bottled products are increasingly popular in cities, whereas boxes are preferred in rural areas. They serve HoReCa clients through wholesalers.