Enter the MyMeki® UNIVERSE!

By: Trademagazin Date: 2024. 10. 21. 11:30

Starting in 2024, McDonald’s in Hungary will also pay special attention to its digital development at the communication level, including its mobile ordering application. However, the McDonald’s app does not only make restaurant orders easier and more convenient: it provides Meki fans with many options – including the loyalty program, coupon discounts, access to private events, pre-premier and discount tasting of products, access to Mekis merch and concert tickets – they can get closer to one of their favorite fast food brands.

When and how long does the campaign run, on which platforms

The MyMeki® UNIVERZUM campaign will run from October 15, 2024 in the form of TV spots, out of home, restaurant and digital materials, and after that the digital communication will continue to function as a long-term creative platform, into which all application-related news and messages can be specifically inserted.

Campaign objective

The purpose of MyMeki® UNIVERZUM is to show through the creative platform in an emotionally and visually captivating way that our Mekis world is full of so many flavors and experiences – and this is constantly available to us through the McDonald’s app.