The GVH took action: a competition supervision procedure is launched against Temu

The Economic Competition Authority announced on February 27, 2024 that several notification procedures are underway regarding the commercial practices of the Chinese online marketplace Temu.

Based on the available information and data, Whaleco Technology Limited, registered in Ireland, probably engages in price display and promotion practices on the website it operates and the Temu mobile application, which may be capable of deceiving consumers. In the case of the products it sells, the company communicates discounts of “up to 95%” (or higher) on certain product categories, but such a discount cannot be found among the results by clicking on the category.