Dynamic Royal Brinkers

Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal Brinkers assortment has been modernised recently. – Both the lower and premium price segment show expansion, and healthy ingredients are becoming an increasingly important consideration for consumers – says Márta Szilágyi, managing director of Royal Brinkers. This is why the Linco Family product has been replaced by the Lincoln Light product line. The packaging of Summer Light margarine creams has also become even ore youthful than before. Royal Brinkers has developed three new versions of the premium category Holland Premium products. In addition to the basic version made with extra vitamins and Omega 3, 6 fatty acid, versions with iodised salt, extra virgin olive oil and nutrient fibres are also available. The baking margarine of Royal Brinkers has a fat content of 80% and also contains added vitamins. Popular frozen desserts like profiterol and Culi d’Or chocolate and strawberry cakes (now also available in HoReCa) are also part of the assortment.