Marketers want to get inside consumers' heads
The biometric research are cheaper and easier as the normal way.
Coca-Cola Co. and Virgin Mobile USA are
among the top marketers to use neuroscience and biometric research to
understand how the human body responds to advertising. Such research
reportedly has become cheaper and easier to conduct, due to advances
in technology.
Related news
More related news >
Related news
Every sip is a new chapter – the BB wine and champagne family is completely renewed and takes the next level
By analyzing and rethinking every stage of winemaking, the Balatonboglár-based…
Read more >NGM: decisions have already been made on the development plans of more than fifty companies in the Demján Sándor Capital Program
Despite pressure from Brussels, the government is doing everything it…
Read more >Budapest among the world’s 50 most innovative cities
Budapest has been named one of the world’s 50 most…
Read more >