Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!

Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was that METRO was ‘Professional buyers’ partner’ and their private label products offered added value. Buyers had the chance to win a Peugeot Partner Tepee and vouchers in the value of HUF 1,000. Two METRO magazines advertised the promotion in a new way, billboards, and in-store tools (A-board, X-banner, etc.) were also used. Fine Food sales and the number of buyers doubled from the previous month and the METRO website never before had as many visitors as at the campaign launch.