Most people are looking for promotions in the shop they most often frequent

‘I rarely go to another shop than my usual one, but when I am shopping I am actively looking for promotions’ – 27 percent of people asked by Nielsen agreed with this statement, while a year ago only 24 percent said so. Formerly 28 percent of consumers said they changed from one shop to another because of promotions, this time their proportion was 25 percent. Nielsen regularly measures promotion sales in 14 food and 11 household chemical and cosmetic categories in super- and hypermarkets. Last year 43 percent (in value) of retail sales of food products measured by Nielsen was realised in promotion, 1 percentage point more than a year earlier. The same ratio increased from 43 to 44 percent in the chemical category.