We tend to buy muesli and breakfast cereals in the modern retail channel

According to GfK Hungária’s ConsumerScan, 45 percent of Hungarian households bought cereals (muesli, breakfast flakes and muesli bars) in the fist half of 2011. This proportion is lower than it was a year earlier and the decline is most visible among muesli bars. In the three categories 10 percent less was purchased in terms of volume in the examined period. Most households buy cereals in hyper- and supermarkets and discount stores – the combined market share of small shops and independent small shop chains is below 25 percent. In all three product categories 57-70 percent of buyers are younger than 50 years old. Cereals are characteristically bought by higher-income consumers.