‘Fair share’ is the most effective
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit into their existing tools. Nielsen offers a solution to them: an effective system that is capable of quickly and precisely analysing in-store surveys, the eSOS (European Store Observation Survey) results with the performance of individual categories, brands, chains and stores. The most effective sales performance can usually be achieved with a ‘fair share’ (one that represents market share) shelf proportion in the case of a certain category or brand.
Related news
Related news
Retail traffic and residential consumption may slowly recover
The development of retail sales and the recovery of household…
Read more >We are over 2 million returned bottles, but there are still problems
Since the beginning of the year, metal, plastic and glass…
Read more >In Austria, inflation slowed down in June
In accordance with the preliminary estimate, the annual growth of…
Read more >