The 401-2,500m² retail channel is the most important

Processed meat is the highest-turnover category from the 90 food products audited by Nielsen. Between March 2013 and February 2014 sales reached the HUF 235 billion level. BOLOGNA: sales valued at HUF 27 billion, dropping by 3 percent in value and falling 5 percent in volume.

In January-February 2014 1kg cost HUF 982 (volume weighted average consumer price), 4 percent more than in the same period of 2013. In value sales the 401-2,500m² had the biggest weight with a 34-percent share; 51-200m² stores were at 24 percent, hypermarkets’ share was 21 percent and small shops represented 11 percent of sales. COLD CUTS: sales amounted to HUF 23 billion, value sales stayed put and volume sales reduced by 5 percent. In January-February 2014 the volume weighted average consumer price was HUF 1,671/kg, 13 percent more than in the same period of 2013. 50m² and smaller stores did better than supermarkets (the former’s share from sales was 14 percent and the latter’s was 13 percent)!