Coca-Cola To Discontinue Frozen Products In US And Canada

By: Trademagazin editor Date: 2026. 02. 12. 09:23

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Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste.

“We are discontinuing our frozen  products and exiting the frozen can category in response to shifting consumer preferences,” a company spokesperson told Reuters.

The company, which named insider Henrique Braun as its new CEO in December, has been leaning on its portfolio of zero-sugar beverages, as well as its more premium product lines such as Fairlife milk, in a choppy consumer landscape. ESM Magazine reports.

“With the juice category growing strongly, we’re focusing on products that better match what our consumers want. Frozen products will be discontinued in Q1 2026, with in-store inventory available while supplies last,” the spokesperson added.

Regulatory Environment

Coca-Cola has been dealing with a tougher regulatory environment for packaged foods in the US, and is trying to roll out a cane sugar version of its trademark soda in the country in glass bottles.

Growing demand for low-calorie products was dragging sales for its trademark Coke, while a shift to local products was impacting demand in countries such as India and China, executives said in October.

In December 2025, Coca-Cola has named insider Henrique Braun as its new CEO, replacing James Quincey, as packaged food companies try to adjust their strategies to consumers looking for healthier and more affordable drinks and snacks.

Braun, 57, will take over as the beverage giant’s CEO effective 31 March, while Quincey will transition to the role of executive chairman, the company said.