Research: Hungarian women aged 40-49 are the most aware skin care professionals

By: Trademagazin Date: 2022. 12. 21. 10:38

Although nearly half of Hungarian women take care of their skin regularly, only every third woman has a morning and evening skin care routine, according to Helia-D’s research. Among those who have a morning and evening routine, the 40-49-year-olds are the most active, and the 18-29-year-olds are the least interested in skin care. A third of those taking part in the survey learn about the active ingredients of cosmetics from family members or friends, or from online articles, of which bakuchiol, niacinamide and peptide are hardly known to the respondents.

The survey revealed that most people (32 percent) ask for the opinion of family members or friends before buying cosmetics, but many also get information from brand catalogs (30 percent) and internet articles (26 percent). Unsurprisingly, social media is also an increasingly popular source when it comes to facial care, a fifth of those surveyed gather information from there – 23 percent of 18-29 year olds, for example, regularly purchase products based on the advice of influencers or well-known people.

Almost half of the Hungarian women between the ages of 18 and 65, 48 percent, take care of their skin every day, but only a third of those interviewed have developed a morning and evening skin care routine. Among those who have a morning and evening routine, the 40-49-year-old age group is the most active, and the 18-29-year-olds are the least likely to use conscious skin care. There is a clear correlation between routinization and higher education, and those with higher education are overrepresented among routinists.