A particularly rich Christmas sweets range at Auchan

By: Trademagazin Date: 2025. 11. 27. 11:51

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Auchan is offering its customers an extremely wide range of Christmas sweets this year, with more than a hundred types of chocolate figures and more than a hundred types of parlor candies. In addition to the traditional favorites and the most popular brands, exciting new products have also appeared among the parlor candies, such as strong pistachio marzipan, sweet and salty almond nougat or products with Irish cream liqueur and truffle flavoring.

The demand for the Christmas sweets range is unbroken this year, especially for well-known and popular brands. Milka parlor candies continue to maintain their leading position, while Szamos and Stühmer parlor candies are also extremely popular. Two new special flavors have also appeared in Szamos’s offering this year: strong pistachio marzipan parlor sugar and sweet-salty almond nougat-filled parlor sugar, while Stühmer’s new products include the Irish cream liqueur flavor. Among the free products, this year’s speciality is the Év 2025 szaloncukra, which contains no added sugar, the orange-marzipan dark chocolate szaloncukra, which is also lactose-free.

“We continue to offer iconic domestic brands loved by customers, such as Szamos, Szerencsi, Stühmer, or well-known brands such as Boci, Cerbona, Bonbonetti or Piros Mogyorós. We also pay great attention to health-conscious products: this year we have expanded our year-end selection with more than 60 new sugar-free, vegan and gluten-free sweets”

– said Attila Nagy, Auchan’s sales and operations director.

The range continues to include pre-assembled packages from many well-known brands – including Milka, Kinder, Boci and Hunter – however, in recent years, the demand for self-composed gift packages has noticeably increased, which can make holiday surprises more personal and unique.

“Every year we pay attention to including the premium category in our offer. According to our experience, our customers are constantly looking for higher quality, gift-boxed or handcrafted products, even if traditional flavors are still the most popular”

– added the director.

In addition to classic flavors, premium and internationally inspired parlor candies, such as pistachio, salted caramel, gummy candy or various truffle cream-filled selections, are playing an increasingly important role in Auchan’s offer this year. In addition, iconic classics are also returning in a renewed form, such as Szerencsi Konzum parlor candies. In the case of chocolate figures, traditional Christmas shapes remain the most popular. Auchan stores nationwide offer Christmas delicacies for all ages – whether it’s surprise packages for children, corporate gifts or traditional sweets for the holiday table.