Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest regional wholesale companies and Real joining forces. Reál Hungária Drink Kft offers efficient nation-wide distribution services for suppliers. Plans also exist for the formation of a beverage discount chain in the future. István Seregély will become the CEO of the new company on 15. September. According to Tibor Kujbus, managing director, the main reason for the formation of the new company was the need for supplying the HoReCa sector more efficiently. Reál Hungária Drink will operate as if it was the ninth region within the Reál chain. Private labels will be launched by the company in the future and some form of alliance with beverage discount chains is also foreseen.