Creativity and artistic expertise as the basis of business success?

Launching on May 14, 2024, the Art is Business course focuses on helping business leaders and entrepreneurs understand and leverage the power of creative processes and artistic approaches to achieve business success. Those wishing to learn are expected to learn about topics such as technology, virtual reality, the connection of artificial intelligence to art, the possibilities of business thinking in state-run institutions, the issues of immersive museums, the future of online theater, the organization of international concert tours, and the operation of film studios. or gallery management and art sales in the 21st century.

In the business world, the question often arises of how to combine creative thinking and artistic expertise with the everyday activities of businesses. With this program, Art is Business helps employees in the business sector to recognize and utilize the business potential inherent in creativity. The initial training provides answers to questions such as how good entrepreneurial models are based on already acquired artistic competencies and how the investor and business vein is combined with these.

The participants of the training can learn from experienced Hungarian market professionals who are committed to business approaches inspired by creativity and art and have comprehensive knowledge of the domestic and international market environment.