New Product Showcase Award 2026 honours creative new products in the sweets and snacks industry

In the scope of the New Product Showcase Award, an independent panel of experts honoured outstanding innovations that convince both in terms of taste and concept. The award-winning products stand for courageous experimenting, high quality and a clear market orientation – and impressively demonstrate how enjoyment, functionality and sustainability can be combined.

156 submitted products from 90 companies in 23 countries were evaluated by the jury and presented in 102 high-quality display cases in the New Product Showcase. The jury comprises renowned experts from the industry, trade and world of science.

The three most outstanding innovations were awarded prizes in a ceremony on the Talks & Tasting Stage in Hall 10.1 at 5:00 p.m. on Sunday, 1 February 2026. Visitors can view the award-winning products on the New Product Showcase area in Lab5 by ISM in Hall 10.1 throughout the duration of the trade fair.

The top 3 winners of the New Product Showcase Awards 2026

1st place: CandyGlam (Spain) – CREATINE Gummy Bar with chocolate (70%)
CandyGlam impressed the jury with an innovative product idea that specifically picks up on the trend towards functional sweets. The energy bar integrates CREAVITALIS® creatine monohydrate, an ingredient that is primarily familiar from the supplement section to-date, into a sweet format suitable for daily use. The bar surprises in terms of flavour with its harmonious combination between natural banana and 70 percent plain chocolate. The jury particularly praised the strong market orientation, the high product quality and the successful balancing act between function and enjoyment.

2nd place: Chocolaterie Carré (Belgium) – Chocolate Espresso Martini Pearls
Chocolaterie Carré perfectly captured one of the major taste trends of 2026 with its Chocolate Espresso Martini Pearls. The jury was particularly impressed by the excellent taste and high-quality execution. A refined, dark chocolate pearl with a wafer-thin coat of sugar filled with a liquid espresso martini cocktail. The recipe has a precise balance between espresso, vodka and coffee liqueur – a trendy cocktail interpretation of first-class artisan quality

3rd place: Gottfried Wicklein GmbH & Co. KG (Germany) – “Cinnamon Roll” Biscuit Bar
Gottfried Wicklein convinced the jury with a particularly original innovation: the first ever Christmas biscuit bar. A traditional product segment that is considered difficult to innovate, was transformed into a totally new form and modern format. In terms of taste, the biscuit creation delighted with its intense cinnamon aroma and harmonious sweetness. The jury particularly recognised the successful combination between tradition and trend as well as the high-quality design.