KPMG: Support for emerging technologies increased fourfold this year

By: Trademagazin Date: 2023. 11. 15. 11:54

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Keeping up with evolving technology trends remains vital to business growth. Despite global economic uncertainty, business leaders remain committed to their digital transformation and innovation priorities – emerging technologies are supported by almost four times as many leaders as last year. According to KPMG’s latest survey, the KPMG Global Tech Report 2023, leaders responsible for digitization are confident that the inclusion of modern technologies will bring productivity growth in all areas of business life, but at the same time, they believe that technological development is not slowed down by the current uncertain economic environment. Security, trust and maximum protection of data are priority items on the agenda.

Even in the face of global economic uncertainty, company leaders must remain determined in their digitization efforts. For those who persevere, the investment can still pay off quickly, KPMG states in its latest survey. Thanks to new technologies, companies can more easily cope with the difficult market situation. At the same time, it is important that the technological investments, coordinated with the strategic goals, can generate value for the company as soon as possible. This is perhaps the most important lesson of the KPMG Global Tech Report 2023 research, in which nearly 2,100 senior managers and industry experts from 16 countries were asked about the next stage of digital transformation, organizational priorities, and technology-related plans. The respondents were selected from nine industries, including the energy industry, financial services, industrial production and retail.