KPMG: Hungarians are optimistic, worried and excited at the same time when it comes to AI

By: Trademagazin Date: 2025. 05. 08. 08:41

According to a joint international study by KPMG and the University of Melbourne, although people are increasingly using artificial intelligence, many are uncertain about the AI phenomenon. According to the survey, a significant proportion of respondents are already using AI regularly. Most of them are happy to use it and see that using AI has many benefits, but in many cases they are not using this technology carefully enough, which increases financial and reputational risks, according to the recent international study by KPMG titled Trust, Attitudes and Use of Artificial Intelligence 2025.

Artificial intelligence is now widely accepted in all sectors of the global economy, including finance, education, transport, manufacturing, agriculture, healthcare, retail and media. However, AI knowledge, responsible use, governance and regulation cannot keep up with the speed of AI adoption. Many organizations are rapidly implementing AI solutions without paying enough attention to establishing structures that ensure transparency, accountability and ethical oversight.

The research, conducted by KPMG in collaboration with the University of Melbourne, was primarily designed to gain a comprehensive picture of people’s trust, usage patterns and attitudes towards AI — how they see its impact and what their expectations are for the future use, management and regulation of AI. The research experts surveyed more than 48,000 people in 47 countries.

Global Trends

According to KPMG’s global Trust, Attitudes and Use of Artificial Intelligence 2025 research, three in four workers directly and consciously use AI in their work, with many of them using it regularly on a weekly basis. General-purpose generative AI tools are most commonly used, and many prefer free, publicly available solutions such as ChatGPT over tools that may be provided by their employer and integrated into their company operations. More than half of employees do not disclose when they use AI to complete their tasks and claim the content created by AI as their own. For students, this proportion is two-thirds.

Students’ dependence on AI is very significant: while rapid adaptation is welcome in their case, more than three-quarters of them say they cannot complete their tasks without the help of AI and prefer to use AI to find solutions rather than learning them themselves. Eight out of ten students say that the presence of AI makes them invest less energy in studying and exams, because they know they can count on the technology. They cite increased efficiency and reduced overload as benefits, but many believe AI can hinder the development of critical thinking and collaboration skills.