The Millward Brown has published the list of the most valuable brands

By: trademagazin Date: 2015. 05. 28. 11:30

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The Millward Brown created the list of the 100 most valuable brands, based on wide-ranging consumer surveys – the portfolio.hu wrote.

Due to the extraordinary popularity of the iPhone 6 and the iPhone 6 Plus phones, the Apple became the most valuable brand this year, but as a newcomer, the Alibaba gained a very prominent place on the list as well. The brand value of the 100 most valuable brands increased by 14 percent to 3.3 trillion USD from the 2.9 trillion USD of last year. (portfolio.hu)