Social media strengthens the luxury industry

By: Trademagazin editor Date: 2021. 04. 26. 11:12

As stores closed worldwide due to the coronavirus pandemic, companies began to look for new areas where they could connect with their consumers. Various social media platforms have created an excellent opportunity for this, and this trend has reached the luxury industry as well, writes origo.

When stores in Italy closed again in March due to a coronavirus pandemic, Genoa-based jewelry maker Gismondi 1754 decided to sell a 300,000 euros diamond ring to a wealthy Swiss customer through a messaging service called WhatsApp. (origo)