Together for sport and movement: CRIVIT and Stefanie Graf launch international collaboration under the motto “FIND YOUR MOVE”

CRIVIT and Stefanie Graf are united by the deep conviction that the key to an active lifestyle lies not in external pressure to perform, but in joy of life, openness and mental freedom. CRIVIT represents an authentic approach to movement that encourages people to listen to their body’s signals, develop sustainable routines and see exercise as an integral, positive part of their daily lives.

Stefanie Graf draws this approach from her own experience. After a unique career in international elite sports – with 22 Grand Slam victories, 377 weeks at the top of the world rankings and the only Golden Slam winner in the world to date – her view of sport has undergone a significant evolution. Instead of constant comparison and peak performance, she has placed the emphasis on the complete harmony and well-being of body, mind and soul. Today, balance, recreation and intrinsic motivation come first. This honest approach and authenticity make her the ideal partner for CRIVIT, no matter what sport it is.

“For me, exercise is much more than just exercise or performance. It is a source of quality of life and joy that I want to share with as many people as possible. The collaboration with CRIVIT, Lidl and the Schwarz Group is a true passion of mine, because together with the brand we believe that the joy of exercise is for everyone. CRIVIT’s wide product range is not only of high quality, but also offers it at an affordable price. This gives everyone the chance to try different sports and to experience for themselves how much energy and well-being an active, health-conscious lifestyle can bring to their lives”

– said Stefanie Graf.

With the CRIVIT brand, Lidl once again proves that sport is not a privilege, but for everyone. With its high-quality yet affordable products, the brand encourages everyone to exercise, for which everything is available, be it clothing or sports equipment. In this campaign, CRIVIT focuses on camping and outdoor activities, cycling, fitness, running, and recreational and team sports, encouraging everyone to discover the form of exercise they enjoy most.

Jens Thiemer, Chief Customer Officer at Lidl International, explained: “With the launch of CRIVIT, we are continuing our strategy of building distinctive private labels in the most important categories, which with their wide range of products prove Lidl’s well-known promise of “It’s really worth it” every day. After successfully launching PARKSIDE in the DIY and gardening sector, we are now taking a step forward with CRIVIT in one of the most important areas of active and meaningful living, the world of sports and leisure. The fact that Stefanie Graf has chosen Lidl as a partner for CRIVIT to promote our common goal of a healthy and active lifestyle is a huge recognition for us. This is both proof and guarantee of our continued commitment to excellent quality and the best possible prices.

Tibor Kovács, Marketing and Customer Experience Director at Lidl Hungary, said: “Our goal, which we represent with our CRIVIT sports brand, is deeply rooted in our retail strategy: we want everyone in Hungary to have access to high-quality, yet affordable sportswear and equipment should be available. In collaboration with world-class athlete Stefanie Graf, we are now encouraging even more people to lead active lives and helping to make sport a natural part of everyday life.

CRIVIT’s comprehensive campaign will launch across Europe on February 14th, and will be shown simultaneously on multiple channels.