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Flexibility, solidarity, responsibility

From the beginning of the pandemic dm continued to serve customers with hygiene products, at the same time paying special attention to protecting the health of workers and customers. Dm has managed the pandemic situation flexibly, taking into consideration the fact that the life situation of individuals differs very much. In October dm Hungary gave HUF 50,000 to every employee to honour their efforts. Dm workers showed in this difficult period that solidarity and responsible behaviour make the community even stronger when times are hard.

Sales turnover during the pandemic

In Hungarian dm stores the coronavirus pandemic multiplied sales of soaps, hand sanitisers, disinfectants, vitamins and paper products in the spring of 2020. Sales also got many times bigger in dm’s online shop, which had been launched two years ago. In the dm online shop customers can already choose from more than 10,000 SKUs and there are online exclusive products as well. Customers can request delivery to dm drugstores too and they also get active beauty loyalty points for their purchases.

After the sales turnover peaks and nadirs in the spring, sales performance got back to normal and dm closed a good financial year. The company continues with its development projects and strengthens the active beauty loyalty programme: a new application was launched in the autumn of 2020 and point promotions are waiting for shoppers.

Spring revival for dm’s product selection

In spite of the problems caused by the pandemic, dm carried on with renewing its product selection. After the spring layout transformation dm customers could see a revamped assortment in dm stores. Back in 2019 dm asked shoppers which products they would like to see on the shelves, and the answers showed that customers want even more sustainable products – luckily this wish falls in line with dm’s sustainability strategy.

Sustainability in everyday life

Sustainability is a key element in dm’s business operations, and in accordance with this the company has taken many steps in this direction, e.g. in developing its private label products. As a new service, from September in dm stores green shelf labels indicate that the given product has been made with environmental considerations in mind. In the autumn of 2020 Trade magazin rewarded dm’s conscious consumption and product innovation efforts with the Symbol of Sustainability award.

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