The handball team of PICK and OTP Bank – PICK Szeged is preparing for a joint action

By: Trademagazin Date: 2023. 10. 25. 11:56

The OTP Bank – Pick Szeged Handball team and the PICK brand, the eponymous sponsor for 30 years, are preparing for a joint big throw! From now on, it raises the on-site supporter experience to a new level with colorful additional programs and services and ties its brand sponsorship cooperation even closer. The brand with a long history is committed to continuing to build the regional community of Szeged together with the team, and by connecting generations to create shared experiences and memories on and off the track.

The connection between the PICK brand and handball is not new, as the cooperation between our two prides in Szeged, the more than 150-year-old meat industry brand and the 62-year-old OTP Bank – Pick Szeged Handball team, which also belongs to the international elite, has been unbroken for 30 years. In addition to the Szeged connection, successful brand sponsorship cooperation is based on common values: the OTP Bank – PICK Szeged Handball team represents the same values in sports as the PICK brand in gastronomy.

The tradition and heritage represented by PICK are deeply rooted in our culture, part of our collective experiences that have been with us for generations in our most memorable moments. Great sporting moments such as the joint successes experienced with the Szeged handball team are no exception to this. Making all of this experience available to the masses expresses the indisputable role of the PICK brand in culture.