Increased market share for drugstores
Last year almost HUF 38 billion worth of laundry detergents were sold by Hungarian shops. Value sales grew 4 percent but volume sales reduced by 2 percent. Laundry detergent is the top category (in value) from the 70 household chemicals and cosmetics audited by Nielsen. Stores bigger than 400m² realised 70 percent of sales last year. Drugstores’ share from the market grew from 11 to 13 percent. Manufacturer brands were stable in the laundry detergent category with their 90-percent value share. In 2015 market players spent HUF 4.4 billion (at rate card price) on television commercials for laundry detergents, 22 percent more than in 2014.
Related news
Related news
The benefits of ESG are slowly emerging
The number of people interested in the new ESG regulation,…
Read more >The latest issue of Trade magazin is out now!
This time the digital version has been extended to 184…
Read more >Industrial production has decreased in Hungary: the NGM urges the reduction of German dependence
According to the latest data of the Central Statistical Office…
Read more >