Closer to the customer: IBM research about the shared future of supply chain, management and technology

The companies are aware of the importance of new technologies, but most of them do not even make full use of the possibilities.

The best companies use collaboration tools, and predictive other advanced analytics, and also has an eye for social networks. They seek, but so far can not find the link to the marketer colleagues, but interiorize the tasks of e-commerce and customer experience management. In IBM’s survey more than 200 Chief Supply Chain Officers (CSCO) took part from 32 countries and 12 different industry sectors.