Nearly 5.4 million online shoppers in Hungary

An eNET online survey conducted in April 2019 found that 91 percent of Hungarian internet users, 5.4 million people, already bought something online minimum once in the last 12 months.

The number of online shoppers rose by 800,000 since May 2017. 78 percent of the respondents purchases online at least once in every three months.

22 percent of Hungarians, 1.2 million people, have already done the daily shopping online: 67 percent chose Tesco Online Shopping and 27 percent have used the Auchan Online Store. People said that from the retailers with offline shops only, they would like to see Lidl (39 percent) to launch an online shopping service, followed by Aldi (27 percent), Penny Market (26 percent) and Spar (23 percent) – actually Spar’s online shop service debuted on 6 May in the Budapest region. //