Nearly 300 business leaders are expected at the biggest domestic business relationship-building event of the year

Avidor András

In the current uncertain and crisis economic situation, the role of all tools that can bring extra income to businesses is appreciated. According to the companies’ own admission, they would lose almost a third of their corporate customers if they did not put sufficient emphasis on taking care of their relationship capital. It is also a telling international statistic that 40% of personal business meetings result in a successful deal – András Avidor, business development and networking expert and head of BNI Hungary, pointed out on the occasion of the upcoming International Networking Conference.

The pandemic and lockdowns have undoubtedly left a serious mark on our relationship-building habits, even now people travel less and are more inclined to communicate in writing or online – and this trend is mostly valid in business life as well. At the same time, all existing research and practical experience show that nothing builds a business better than a handshake or a short conversation next to a displayed product. Potential customers approached at networking events are 40% more likely to actually become part of our customer base, and 80% of B2B partners make their business decisions based on personal impressions, but even the benefits of traditional business cards should not be underestimated, because almost three quarters of people judge them the business based on this.