For years, with one heart, for one goal: to ensure that every baby gets what they need

By: Trademagazin Date: 2025. 11. 12. 17:00

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Taking care of children requires a lot of attention, energy and tenderness – especially in the first three years of their lives. Pampers, a brand produced by Procter & Gamble, is on a mission to make the world of babies better and more pleasant especially during this period, not only by producing high-quality diapers, but also by joining forces with parents, experts and support organizations. Time and again, it ensures that its donations and support provide hope and help where it is needed most.

A baby’s first 12 months are about growth and development. And as parents, our primary task is to create a loving and safe environment for them. The mission of the Pampers brand from P&G is to accompany and support parents through every stage of their baby’s development. That is why it initiates charity programs every year with the help of its partners.

The company has been in partnership with Rossmann Hungary Kft. for more than 6 years, within the framework of which they show recurring and tangible successes every year with the help of their charity programs. This year they are launching a charity program again for the benefit of premature babies.

November 17th – World Premature Birth Day

The day that belongs to the smallest heroes, when special attention is paid to those who arrive earlier. Since 2020, it has been a tradition that Pampers and Rossmann Hungary Kft. link their joint program supporting premature babies to this date, in order to provide help to the smallest year after year. As part of the donation program, special premature diapers that are not available in stores are delivered to premature wards of hospitals in Hungary, in cooperation with the National Association of Premature Babies (KORE).

“Pampers has not only been helping for years, but is with us. It is there, in every campaign, on every family day, behind every little life. This kind of presence is invaluable to us”

– said Zsuzsanna Földvári Nagy, president of KORE.

The diapers for premature babies, the smallest of which are barely the size of a palm, yet represent a huge amount of care, were dreamed up by P&G, the company behind Pampers, together with experts. The silky soft mini diapers provide a comfortable feeling for the sensitive skin of premature babies, making examinations, continuous monitoring, care and diaper changes as simple as possible.

Anyone who purchases a Pampers diaper package between November 1 and 30, 2025 in any Rossmann store in Hungary or Rossmann Online Drugstore can participate in the joint charity initiative of Pampers and Rossmann this year. Pampers donates one premature diaper to Hungarian hospitals that provide care for premature babies for every diaper package purchased.

Every year, and this year too, Pampers supplements the diaper donation with a significant additional donation that supports the work of the KORE Foundation.

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