Summer arrives early with the new flavour of Borsodi Friss

By: Trademagazin Date: 2024. 03. 27. 12:05

The Borsodi Friss product line is being expanded with a new member with an exotic taste. The mango-passion fruit flavored, 0.0% alcohol-free and low-calorie beer is now available in stores and restaurants.

13 years ago, Borsodi Sörgyár introduced the first domestic flavored, alcohol-free beer, Borsodi Friss, which has enjoyed unbroken popularity ever since. 0.0% alcohol, 100% refreshment – this is Borsodi Friss, a mixture of light lager beer and refreshing fruit juice, with ingredients from natural sources only. The portfolio has been continuously expanded and this spring, consumers will be able to meet a new flavor again, as the alcohol-free, low-calorie mango-passion flavored Borsodi Friss 0.0% has arrived.

“Our experience shows that consumers are more and more aware and open to trying special, for example, exotic flavors, and we monitor and respond to the latest consumer trends during our product development. Thanks to this, Borsodi Friss is one of the most exciting players in the flavored beer category and was able to achieve a stable market share even in the last two challenging years.”

– said György Spiegel, marketing director of the Borsodi Brewery.