Light enjoy by Milli

Friesland Hungária focuses on healt by developing new products, now here comes the light version of the popular Milli Yoghurts, the Milla Mia.

Companies bring day to day bring more
„light” products on the market, also the market of dessert is not
free from this tendence. As Borbala Pesti, marketing manager of
Friesland Hungaria said: we want to offer our costumers a real enjoy
without guilty consience. In the new Milli Mia the cheese contents
42% less fat but the dessert is as creamy as it was before.

The product will be populised by tv and
magazin ads, in-store activities.