Yoghurt sales showing higher concentration than fruit yoghurts

Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the March 2007–February 2008 period, while the sales of fruit yoghurt were down by 4 per cent. The total quantity of fruit yoghurt sold (50,000 tonnes) is more than four and a half times higher than that of unflavoured yoghurt (11,000 tonnes). The total value of the unflavoured segment is almost HUF 6 billion, while that of the fruit yoghurt segment is over HUF 26 billion. Expansion in terms of value was 20 per cent in the unflavoured segment and 6 per cent in the fruit segment last year. The over 400 square meter channels account for 70 per cent of the overall sales of fruit yoghurt. The market share of the smaller than 400 square meter channel was down by 5 per cent last year. Modern channels account for 75 per cent of yoghurt sales. The market share of private labels has exceeded 20 per cent.