Szamos Marzipan visited Cologne

At the end of January Cologne was the host of international sweets and snacks trade fair ISM. Szamos Marzipan was present with its own stand – 1,647 exhibitors presented their products and services to nearly 38,000 visitors at ISM. Szamos Marzipan Kft.’s director of sales and strategy Kolos Kelényi told our magazine that manufacturers have started focusing on packaging.

The category of functional foods is now an engine of innovation in the sweets market. No less than 533 new innovations debuted at ISM and one of these was energy bar Harcipán by Szamos. The director also spoke about the important trend of communicating the quality if ingredients used in production, and not only in the case of premium products but also with average sweets. //