Starbucks scales up Borrow a Cup refill program in Seattle for single-use savings

Starbucks is running a two-month reusable beverage cup trial at five stores in Seattle, US, called Borrow a Cup. Customers can pay a US$1 deposit to borrow a refillable beverage cup, with each one estimated to replace up to 30 disposable cups.

Customers can return the refillable cup at a participating store’s contactless kiosk or at-home through a Seattle-area delivery service called Ridwell.

When customers have finished their beverage, they are encouraged to scan their cups at select Starbucks stores and drop the cup in the designated opening in the kiosk.

Packaging Insights