Red Bull to launch premium cola

By: trademagazin Date: 2008. 04. 03. 00:00

It has no preservatives, additives, phosphoric acid, artificial colourings or flavours, says Red Bull.

 Red Bull Simply Cola will be 100%
natural, the company says, and the only cola that contains both the
original kola nut and the coca leaf. 

“For 20 years consumers in the UK
have been using Red Bull Energy Drink when in need of a lift and we
are now pleased to offer a premium and completely natural cola for
when in need of refreshment. It has taken us years to create a
product that we felt was of the highest quality and worthy of the Red
Bull name.”

Red Bull Simply cola will be available
in the UK from the end of April, with 250ml cans for the on-trade.

 

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