Cocktail painters

This article is available for reading in Trade magazin 2024/6-7

Tímea Tulkán
own brand manager
METRO

Tímea Tulkán, own brand manager of METRO:

“Syrup sales have increased by almost 50%, since the end of the pandemic and 65% of purchases are for catering use. This is an area where we offer a really wide range of syrups, both branded and private label products, e.g. Rioba. METRO Chef fruit purées are excellent for lemonades, cocktails, desserts and ice creams”.

Erika Gyarmati 
key account manager
Panna Cocktail

“Panna Cocktail Kft. is the exclusive Hungarian distributor of the Monin brand, which makes syrups in more than 150 flavours. We are always adapting to the latest trends and needs, every year we come out with 2-3 new flavours, sometimes with a completely new product line”,

says Erika Gyarmati, key account manager of Pannaco.

Dr. Krisztián Garamvölgyi
managing director
Kikimix

“Kikimix Co. Kft. is Europe’s biggest fruit manufactory, with more than 240 products, including nearly 150 syrups, fruit syrups and purées marketed under the Ambassador brand. Hospitality is a key segment for us; our retail sales are growing month by month, but they still aren’t dominant”,

says managing director Dr Krisztián Garamvölgyi.

Lemonade and other trends

Kikimix Co. Kft.’s Lemonade range is still considered a top premium line in Hungary, targeting the HoReCa channel and boasting 51% fruit content. The company’s other product line is Professional 100%.

Péter Moravcsik
owner
Profi Lemon

Péter Moravcsik, bar tender, trainer and owner of Profi Lemon Kft.:

“We produce and sell the Eldorado syrup range. We mainly serve the on-trade channel. with Eldorado syrups, so our sales dropped significantly during the pandemic. However, as soon as the situation settled down, sales picked up significantly”.

Péter Galajda
owner
Mayer Szörp

“Under the Mayer brand name we sell premium quality syrups in 23 different flavours, 3 of which are made without added sugar. Our syrups are mainly used in long drink type fruity cocktails in addition to/instead of “classic” syrups. There is a growing demand for special flavours, such as our chilli raspberry and chilli mango products, made in collaboration with Gabko chilli”,

reports Péter Galajda, owner of Mayer Szörp.

When developing syrups, METRO follows the latest trends. Salted caramel, coconut, blueberry and passion fruit syrups show that there is always room for expansion in the specialty market. Pannaco’s experience is that seasonal offers always have a positive impact on the retail sales of different syrup flavours. They expect the Monin Pure range and in general syrups with no added sugar to be popular during the summer season.

Coffee syrup flavours

The addition of spices such as cinnamon, cardamom, nutmeg and ginger can create relaxing, soothing coffees that fit in with the recent trend for spicy flavouring in drinks. Younger coffee drinkers would like to get vitality and energy from their coffee. The addition of functional benefits to coffee – for instance flavoured coffee syrups enriched with vitamins or minerals – also gives coffee a new product positioning opportunity. //