Unilever seeks to divest Dutch classics
Unilever is considering the sale of classic Dutch brands such as Unox (soups) and Conimex (Asian seasonings). The manufacturer wants to focus only on its thirty biggest brands.
Unilever has asked Dutch bank ABN Amro to prepare the sale of some of its Dutch brands, including Unox and Conimex, Reuters reports based on three anonymous stakeholders. Despite their historical value, they are not part of Unilever’s core business – even though the brands earn the multinational some forty million euros in profits.
CEO Hein Schumacher wants to focus on his thirty strongest brands. Especially in Europe, the aim is to streamline operations. Following a restructuring and the planned sale of the ice cream division, other smaller European food brands would also meet the same fate.
One of the reasons why previous CEO Alan Jope was made to leave was criticism that the group had grown too big and that star brands such as Knorr and Dove were not given enough room to grow as a result. Meanwhile, there are voices calling for even the food and drugstore businesses to be separated.
Retail Detail
Related news
FrieslandCampina, Lidl, ReGeNL Team Up For Regenerative Agriculture Pilot
FrieslandCampina has teamed up with Lidl and the Dutch National…
Read more >Lightning-fast washing without compromise – Coccolino Wonder Wash has arrived
Unilever’s latest innovation, Coccolino Wonder Wash, is a new generation…
Read more >Sales Of A-Brands In Dutch Supermarkets Drop By 9% In 2024
Sales of major branded products in Dutch supermarkets fell by…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Who won and who lost in 2024? – Spectacular differences in results in food retail
The balance of the 2024 business year in the food…
Read more >The domestic gin market is on the rise – According to SPAR, customers are increasingly aware and open to Hungarian brands
Gin sales have grown spectacularly in Hungarian retail in recent…
Read more >