Excellent quality at lower prices

Pick Szeged Zrt. will soon enter the market with meat bearing the Quality Hungarian Pork (KMS) trademark. The Livestock and Meat Interprofessional Organisation and Marketing Board (VHT) signed a contract with the Bonafarm Group, according to which meat produced at 20 pig farms owned by the group have earned the right to use the KMS trademark. Pigs bred on these farms are processed by Pick Szeged Zrt. This year Bonafarm Group is expected to breed more than 200,000 KMS-certified pigs.

The trademark guarantees that consumers get top quality meet, coming from pig born and bred in Hungary, raised in good conditions and fed with EU-approved, 95-perecnt cereal-based fodder. László Madarász, director of marketing and strategy at Pick Szeged Zrt. underlined that Pick products have always been famous for their excellent quality, so it was a natural step for the company to start producing KMS meat as soon as the necessary conditions were established. He hopes that in 2016 many consumers will get access to Pick’s KMS-certified pork. //

While VHT is busy restoring the quality and prestige of Hungarian pork, the government is working on whitening the meat sector and making it more competitive. Balázs Győrffy, the president of the Hungarian Chamber of Agriculture (NAK) told at a press conference at the beginning of the year that the new pig strategy sets out to reduce the size of the currently 30-percent black economy in the sector and to end VAT frauds.

This is the reason why from 1 January 2014 live pig’s VAT was decreased and from 1 January 2016 the VAT on pork was cut from 27 to 5 percent. The first positive signs can already be observed after these measures: the size of the pig stock has increased – there are now more than 3 million pigs – and the number of VAT frauds fell. In addition to this, pork’s consumer price may drop by 17 percent.