Formaggi Dalla Svizzera promotes cheese with augmented reality

Swiss company Formaggi dalla Svizzera is launching an augmented reality (AR) project. The b2b and b2c initiative affects more than 2,000 stores in Italy, and features geographical origin protected Emmentaler cheese. For the AR experience all shoppers need to do is scan a QR code with their smartphones, and they will find themselves in a 360-degree virtual tour in the Swiss mountains and valleys.