Augmented reality in retail

Kosárérték.hu Magazin has analysed how augmented reality (AR) and virtual reality (VR) can be used in retail. According to Ákos Ződi, the owner of Szeged-based company CreatIT Solutions, in the competition between VR and AR the latter seems to come out as the winner: although VR is rather spectacular, it is a lonely experience; what is more, the market of AR is bigger too and there are more utilisation opportunities. //