Moderate increase in sales and average price
Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products totalled over HUF 13 billion in the September 2007–August 2008 period. Sales were up by 4 percent. The market share of private labels rose by 1 percent, to 12 in terms of value. Average prices showed hardly any change.
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